



One of the greatest dilemmas facing the business owner today is, "what is my business worth?" Traditional accounting methods are designed to show the operational status of the business, not what its fair market value is. Generally, accounting firms and banks do not specialize in appraisal of a business's market value, being accustomed to viewing it from an operational status, tax or asset value viewpoint. The average business owner is simply unable to get an objective, accurate portrayal of what their business might be worth to someone else, or even their partner, or estate. A large problem today in business sales is that the seller has been obliged to "wing it" themselves in setting a price. Much of the time this subjective approach results in an unrealistic asking price, and seller frustration in their inability to attract a buyer.
The process of exploring the options begins with "valuation" of the business, an objective study of the value of the business from a number of different critical perspectives. This gives the owner a realistic assessment of their business. Such valuations, widely recognized in the financial community, have in the past been an expensive luxury affordable only by larger companies. CENTURY 21 Select Real Estate, Inc. Commercial Division, after years of experience, can produce valuations tailored to the size and nature of the business. With programs of varying sophistication, even the small business owner can finally determine the realistic, objective value of their business for prospective purchasers, for those considering providing financing for it, or for those considering partnering with it.